Establishing the correct and appropriate corporate culture is an essential process of managing an organisation.
It is something that managers have to establish and run all the way through a business, with clear values and beliefs, successful business principles and operations, and a suitable emphasis on human resources and customer satisfaction.
To a large extent, those at the very top, with their example, words and actions, determine the goals, philosophy and principles of the organisation.
Western management often takes inspiration from Japanese corporate culture, with its emphasis on constant improvement running through the whole organization.
For more on the subject, see the corporate culture articles below.